December 2022 - Wpcustomify

Google dominates the major market share of search engines. This is the reason why bloggers and businesses seek alternative ways to increase website traffic.

The best way to get your content noticed is by getting your WordPress blog listed in Google News. This step will improve your visibility as Google gives higher priority to top stories.

Earlier, bloggers or businesses had to go through a long process for being considered for Google news listing. However, since 2019 things have become quite easier for bloggers and entrepreneurs because Google changed its policy.

To be a Google news publisher, you just need to comply with Google news publisher guidelines. Additionally, you need to ensure that your content is of the best quality.

What is Google News?

Google News is a phenomenal approach by Google to display the latest stories and news for its users. The main intent of this concept is to give recent news headlines and updates from all across the globe. This concept was introduced in 2022.

Google News has plenty of sources for content. You can check the Google news publisher’s content in numerous languages. For this, you need to click the dedicated tab “News” in Google and check for the latest news/ topic.

Google News is a syndication platform that categorizes and collects news stories. Even though there are huge benefits that you can enjoy by featuring in Google News. But, getting your content features and submitting your website are two different scenarios.

You can even know about the recent news for the keyword ‘Top stories’. This news will appear in Google’s featured snippets.

Why should you consider getting your WordPress blog listed in Google news?

It is one of the credible windows that people look for. Getting your website or WordPress blog listed in Google news can improve your organic traffic. It is the best way to reach maximum audiences.

This approach can build the authority and credibility of your business brand. The reason being your content/ site will more likely be displayed next to leading brands. It is a great message that the content displayed on your website is quality and trustworthy information.

Apart from this, you will see a great positive impact on your SEO. Publishers will be picking your content as a source. A great way for backlinks. Hence, your WordPress site will also rank for other keywords too.

Eligibility and Requirements

Google news publisher guidelines or policies must be followed by the publisher. Google has specified the guidelines for the content. Your content must adhere to the conditions mentioned in this policy, otherwise content will be rejected.

Tips to submit your business website

Use the Google news publisher center and fill in all the essential details. This includes the URL of your website, topical category, etc. The verification may take 2-4 weeks. So, be patient!!

In the Publisher Center, you need to tap the button, “Verify in Search Console”.

You do not have to submit your website to Google News to get categorized and indexed as a news publication. But, it is recommended to do so.

Create a Google News Sitemap

This is the first consideration that you need to pay attention to. To Google News, you need to submit the website once you set up the news sitemap.

Google identifies new content and displays the content using a sitemap. AIOSEO is one of the amazing tools that you can use to create a Google News sitemap.

Submitting WordPress website

When you are done with your sitemap, you need to submit your site to Google News.

For this, visit the website of Google Publisher Center. Login via your Google account. You will see a Welcome Note. Tap “Got It” to get your WordPress Blog listed in Google News.

Next, press ‘Add publication’ shared on the menu.

You will see and popup. Here, you need to share the title of your WordPress blog. Make sure to choose the location and enter its URL.

When done, check the box. This certifies that the Google news publisher is permanently and principally located in the country they have chosen. Then tap the button “Add Publication” to get your WordPress blog listed in Google News.

To the Publisher Center, the publication will be added. Next, tap the button ‘Publication settings’ to get your WordPress blog listed in Google news.

From the dropdown, choose your “Primary Language” and edit the Publication name (if you want). You can even edit the location.

You can tap “Verify” if you have not verified your site earlier. On a pop-up, you will be asked to open Google Search Console. Here, you need to do the verification of your website’s ownership.

Once verified, browse to Publication Settings and check for more options. Tap “Next”. You can implement a logo in the next step.

When done, hit the button, “Save” to get your WordPress blog listed in Google news. Next, click “Edit”.

Fill in all the Basic details such as meta description. This is one of the strategies that WordPress SEO experts apply so that users find the content easily.

Next, choose the class of the Publication.

Scroll to “Distribution Settings”. Here, you can choose the preferred countries. Otherwise, your publication will be available in all countries.

When done, hit “Next”.

In Google News, you will have to Add Sections. Here, you can add your feed, web location, videos, etc.

Hit the ‘+ New section’ and go for your preference. You get the upper hand to restrict sections for specific people. For this go to the settings of “Access groups”.

Tap “Next” when you are done with your access group settings.

Under ‘Google News app publishing status’, you can review the issues such as finding the missing items This is the best way to test the application.

Before you submit for publication, scroll down to the section and hit ‘Testing your publication’ and ‘Follow publication’.

Next, press the button “Publish” and check the box.

You are done!!

WP Customify, the leading WordPress and WooCommerce support service provider can assist you to get your WordPress blog listed in Google News. We have helped many bloggers to set up their publications listed per Google news publisher guidelines

Valuable content with superior quality is considered The Ultimate Path To Achieving Great Goals. It will help to rank prominently on search engines. Now, this does not guarantee that users will click on your link just because you are appearing in search results.

Some make the mistake of tweaking the descriptions and titles of their web page to boost their organic CTR. Well, it is a wrong practice. There are plenty of factors that affect the CTR of your website significantly. Fortunately, they are within your control. You can optimise it easily to improve organic clicks or increase WordPress website CTR.

You need to understand this general rule! Visitors turn into readers and then your loyal customers.

CTR is the main director that takes the lead in this situation. Hence, it is recommended to improve organic CTR. This will build your presence in the internet world, increase website traffic, and generate revenue.

An introduction to organic click-through rate

It is defined as the users (percentage) who tap on the link that appears in the search results.

For instance, your blog appeared 100 times for a specific keyword. And 5 users clicked on your link to read the blog. So, the click-through rate for your log will be 5%.

The algorithms of search engines use organic CTR to evaluate the website’s/ web content’s performance in the search results. The pages with higher CTR do great on the search result.

CTR and search engines are intimately connected. So, the better the CTR you possess, the greater the chance to get traffic to your website.

Prominent tools to increase WordPress website CTR

1. Google Search Console

Tools such as Google Search Console is a great assistance for knowing the performance of the website.

Make sure to check and select “Average CTR”. You will see a detailed report while you scroll down. Under the tab “Queries”, you can check the keywords for which you are performing great. This will be marked with the position, average clicks, CTR, and impression.

a. Figure out the content with low CTR

Visit the “Search Analytics Report” of your Google Search Console. Next, you have to turn on your CTR filter.

Search for the pages with low CTR and ranking well. Why?

Well, it denotes that your page is ranking higher but nobody is tapping on your snippet. Hence, it is recommended to improve the snippets and increase website traffic.

b. HTML improvements

Browse to “HTML Improvements” on the Google Search Console to figure out meta descriptions and SEO titles. Check for long, short, and duplicates, and fix them to increase WordPress website CTR.

2. Yoast SEO

Improve the Meta Descriptions or SEO titles

You can use the Bulk Editor of Yoast SEO to edit the meta descriptions or SEO titles. You do not have to visit each page individually to manage this. Rewriting is the best way to increase WordPress website CTR.

The Bulk Editor will not help you with the focus keywords. Rather, it will tell you whether your meta description or SEO title is too long or short.

Craft the title

Yes, you can use this tool to craft your title. You can research your primary and secondary keywords and craft the elements.

Other Tools:-

You can even use the tools like UberSuggest, AIOSEO, etc., to increase WordPress website CTR.

Top ways to increase WordPress website CTR

1. Employ Long-Tail Keywords

You need to use long-tail keywords to increase WordPress website CTR. This should be especially implemented in your title tags and headlines. These types of words are descriptive in nature. Hence, it will match the search intent.

When a user comes across your descriptive long-tail keyword, they will click your URL.

2. Craft powerful meta descriptions

This is a just answer for those who want to improve organic traffic. Compelling meta descriptions are a great source to increase website traffic. These are the best mediums that will help your users understand what your business page is all about.

Your keywords must be displayed strategically so that the users may know that your web page is the right answer for them.

Strategic steps:-

Answering queries

Answering the queries of the user in the meta description is the best way to win half battles. It will boost your organic click-through rate.

Relevant and specific

You only get a bandwidth of 160 characters to share your message in a meta description. Hence, share your message as relevant and specific as possible.

Persuasive language

It is better to use persuasive language. You can use sentences that can emotionally target the user. Through your post, you can improve organic CTR and increase website traffic.

3. Use structured data

This is one of the best ways to let the search engine know about your message. Using the tools, you can change the content into code that can be processed by a search engine easily.

This approach will help search engines display interactive and rich search results. They are termed rich snippets.

With rich snippets, you can:-

Appear higher on SERP
Appealing than the plain URLs
Shares your content details at a glance more effectively

Using structured data will increase WordPress website CTR as users are prone to divulge interactive content.

4. Mobile Optimization

It is no BIG NEWS that people are more prone to using smartphones than desktops. And the recent trends clearly depict that mobile devices will continue to hold their position. This is the reason why it is advised to optimize the page for smartphone devices to increase WordPress website CTR.

5. Value-added URL Slugs

WordPress is one of the best platforms that employ SEO-friendly URL structure. You can generate meaningful URLs with this.
You can use a “URL slug” to generate your WordPress page title/ post automatically.

A leading WordPress support company like WP Customify can help to increase WordPress website CTR. We are a highly acclaimed service provider that provides WordPress help all across the globe. Our developers are available 24×7 and can help to increase website traffic more strategically.

Month: December 2022

How to Get Your WordPress Blog Listed in Google News?